Marketing & design
Daily research and news on marketing, design and technology, what works and what the evidence says, with the original sources.
Latest: Saturday, 7 November 2026
A HubSpot survey finds 61% of marketers think AI is the biggest shake-up to their work in twenty years, though it is a survey snapshot, not hard proof. Leaked Meta papers reportedly show Facebook judged scam-ad fines cheaper than the income, while M&S's shirtless Santa took on John Lewis in the Christmas ad battle. The UK plans to make salaries compulsory in job adverts. The parts worth acting on: check where your Facebook ads appear, and start writing job ads with the pay in them.
Best 5
- Mark Cuban says Facebook knowingly ran deepfake scam ads using his face: Mark Cuban says Facebook knew scammers were using an AI copy of him. Leaked Meta documents reportedly show the company judged possible fines cheaper than the revenue from scam ads. Small businesses advertising on Facebook may be appearing alongside fraud, which can erode trust in their own ads.
- Guilt-tripping customers into buying harms small brands long term, creator warns: A creator argues that small businesses using guilt to push sales risk lasting damage to their reputation. It is a simple, relatable check on the tone small businesses use in their own posts and emails.
- UK employers will have to put salaries on every job advert: Andy Burnham announced a 'say what you pay' law requiring employers to state pay in job adverts, aimed at fairer pay. Any business that hires will need to rewrite its recruitment adverts and how it presents itself as an employer.
- M&S's shirtless Santa takes on John Lewis in the Christmas ad battle: M&S launched a Christmas advert with James Norton as a muscular, beardless Santa. Some outlets rate it above John Lewis's ad, which has drawn sharp criticism. The big Christmas adverts set the tone for how UK shoppers respond to seasonal marketing.
- Most marketers say AI is the biggest upheaval in twenty years: HubSpot's 2026 State of Marketing survey reports that 61% of marketers see AI as the largest disruption to marketing in two decades. The sample size is not stated. It shows how much the industry expects AI to change the way businesses find customers.
Top stories
- Most marketers say AI is the biggest upheaval in twenty years HubSpot's 2026 State of Marketing survey reports that 61% of marketers see AI as the largest disruption to marketing in two decades. The sample size is not stated. It shows how much the industry expects AI to change the way businesses find customers. Evidence: Limited · Original source: HubSpot (industry research)
- Mark Cuban says Facebook knowingly ran deepfake scam ads using his face Mark Cuban says Facebook knew scammers were using an AI copy of him. Leaked Meta documents reportedly show the company judged possible fines cheaper than the revenue from scam ads. Small businesses advertising on Facebook may be appearing alongside fraud, which can erode trust in their own ads. Original source: International Business Times UK
- M&S's shirtless Santa takes on John Lewis in the Christmas ad battle M&S launched a Christmas advert with James Norton as a muscular, beardless Santa. Some outlets rate it above John Lewis's ad, which has drawn sharp criticism. The big Christmas adverts set the tone for how UK shoppers respond to seasonal marketing. Original source: The Guardian
- UK employers will have to put salaries on every job advert Andy Burnham announced a 'say what you pay' law requiring employers to state pay in job adverts, aimed at fairer pay. Any business that hires will need to rewrite its recruitment adverts and how it presents itself as an employer. Original source: The Guardian
Archive
- Saturday, 7 November 2026: Mark Cuban says Facebook knowingly ran deepfake scam ads using his face